五、会日常外语但商务外语搞不明白是咋回事?——以英语为例
看到这儿,你的心里应该有数,为了能够用英语进行商务沟通,必须掌握好日常英语,如果日常英语没有学会,那么商务英语肯定是一锅粥。可是,有不少人的日常英语很不错,但遇到商务英语的时候,却发现自己有很多地方听不懂。这是为什么呢?为了了解或探讨这个问题的本质,我们现在一起分享一篇商务新闻吧。
这个新闻是美国一个财经网站报道的,如果您的英文水平还不错,可以尽量看看,如果您的英语水平几乎零,那么你可以瞟一眼即可。
NEW YORK (CNN Money) - Stocks are in for a major reality check this week, with the jobs report for June on tap for Friday.
Stronger-than-expected manufacturing data helped stocks log the best weekly gains in two years last week. But stocks had been mired in a slump throughout May and June, as a series of economic reports showed the economy was not growing as fast as investors hoped.
June''s employment report will be especially crucial as investors seek a fresh snapshot of the nation''s employment picture, said Tim Ghriskey, chief investment officer at Solaris Asset Management.
Weekly unemployment filings, which serve as a real-time indicator for the job market, have come in above the critical 400000 level for the past 12weeks. That prolonged weakness has dampened hopes for June''s report.
Economists surveyed by CNNMoney expect the economy added 120000jobs last month. Typically, the economy needs to add about 150000 just to keep pace with population growth. The unemployment rate is forecast to fall only slightly to 9%, from 9. 1%in the prior month.
Market outlook:More turbulence ahead" The May jobs report indicated that hiring was slowing, and we''re hoping for a bounce, but employment numbers don''t tend to turn on a dime like that, "Ghriskey said. " Markets will be waiting for Friday''s report to see what happened in the labor market last month. "Prior to May''s disappointing increase of just 54000 jobs, payrolls rose by more than 200000 for three consecutive months. Investors will also be on the lookout for companies to make so-called pre-announcements ahead of second-quarter earnings season. The season gets unofficially underway July11, when Dow component Aloca reports results.
现在,我们好好分析一下上面这篇文章。下边你会看到,我已经用不同格式表示出了不同词,如下:
1.下划线表示名字(地址名称、公司名称、人名);
2.加粗表示低频率的英语日常单词;
3.斜体表示商务界和金融界通常用的名词;
4.波浪线表示比喻,而比喻本身以日常英语单词为主;
5.其他的都是日常英语。
NEW YORK (CNN Money) - Stocks are in for a major reality check this week, with the jobs report for June on tap for Friday.
Stronger-than-expected manufacturing data helped stocks log the best weekly gains in two years last week. But stocks had been mired in a slump throughout May and June, as a series of economic reports showed the economy was not growing as fast as investors hoped.
June''s employment report will be especially crucial as investors seek a fresh snapshot of the nation''s employment picture, said Tim Ghriskey, chief investment officer at Solaris Asset Management.
Weekly unemployment flings which serve as a real-time indicator for the job market, have come in above the critical 400000 level for the past 12weeks. That prolonged weakness has dampened hopes for June''s report.
Economists surveyed by CNNMoney expect the economy added 120000 jobs last month. Typically, the economy needs to add about 150000 just to keep pace with population growth. The unemployment rate is forecast to fall only slightly to 9%, from 9.1% in the prior month.
Market outlook:More turbulence ahead
"The May Jobs report indicated that hiring was slowing, and we''re hoping for a bounce, but employment numbers don''t tend to turn on a dime like that. "Ghriskey said. "Markets will be waiting for Friday''s report to see what happened in the labor market last month. "
Prior to May''s disappointing increase of just 54000 jobs, payrolls rose by more than 200000 for three consecutive months. Investors will also be on the lookout for companies to make so-called pre-announcements ahead of second-quarter earnings season. The season gets unoffcially underway July11, when Dow component Alcoa reports results.
看完不同格式的内容后,你会发现,82%的内容全是高频日常英语,低频日常英语的词占了5%,名字或名称占了4%,因此,日常英语沟通综合约占91%,而商务专用名词只占9%。基本上,所有的商务英语会有类似的比例,因此完全可以说商务英语就是“日常英语++”。
从这个例子中,你也会明白,为什么人懂了日常英语,但有时候觉得商务英语难懂。首先,如果你不知道一些专业名词,这篇新闻会难懂一点,因为整篇文章通过这些单词传达了一些核心意思。当然,这个问题好解决。首先,这些词在整个句子里总会出现在名词应该出现的位置,因此你会知道,它是一个商务概念,根据这个,加上对整篇文章的大概认识,你就不难猜出那些陌生的专业名词代表什么意思。当然,你也可以通过查字典来确认,通常这种专业名词只有一个中文意思。
更重要的是,很多人看这样的文章的时候,就会感觉到“单词懂,整个句子不懂”的现象,这个现象在亚洲人学英语的过程中是非常普遍的。可以说,“单词懂整句不懂”这个情况产生的主要原因是不认识“英语比喻”的思路,或者可能甚至连“比喻”的概念都没有。在上面提到的例子中,比喻在商务英语里占了非常重要的部分,如果日常英语的高频词不懂,那么这些比喻没法懂,再加上如果不知道如何寻找比喻,并感觉不到比喻传达什么意思,商务英语肯定难懂。
详细了解上述文章的含义,请进入:www.kungfuenglish.com/121
如果您想通过视频详细了解:商务英语就是“日常英语++”的原理,请进入:www.kungfuenglish.com/120
因此,商务英语与日常英语大同小异,为了掌握商务英语,我们无法离开日常英语。为了成功地学会商务英语,一定要懂得踏实积累日常英语、深入学习日常英语的比喻。学会的速度,取决于方法是否科学准确。
我们这一部分主要以英语为例,其实任何外语的商务话题的主要内容都是日常交流的外语内容,任何行业的沟通,除了一些特殊的商务词汇、行业内的词汇外,全部是用日常用语来进行的。因此,学好日常英语或任何一种外语的日常用语,是用任何外语进行商务沟通、行业沟通不可缺少的基石。要想在商务交流中绽放自己的外语沟通才华和魅力,请首先把日常用语练得熟练精通,这样的基础是保证你清晰表达出自己的意思,展现商务沟通魅力的前提。
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